Is this one of the most uniformed newspaper articles on SEO?

Marketing
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My University gets lost in the web - The Age

It cost more than $1.5 million to set up and is designed to reveal all about universities for prospective students.
Problem is, the federal government’s new My University website - which aims to replicate the success of the My School website for the tertiary sector - was a lost needle in the haystack of information that is the internet at its launch this morning.

Searching for “My University” revealed nothing. Even though the My University site was live, it wasn’t until several hours after the launch that a Google search offered any useful direction to the website.

The problem appeared to lie in a marketing decision to brand the site as one word - “MyUniversity” - rather than two words, which is the style used with the well-known My School brand.
As such, only a search for “MyUniversity” will reveal it on the world’s most popular search engine.

Last I heard SEO was a bit more sophisticated than that…

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it wasn’t until several hours after the launch that a Google search offered any useful direction to the website.

Blimey, I’d say it’s amazing that Google indexed the site that quickly at all. This journalist clearly doesn’t know how search engines work. O well. If I am looking for information online, the last place I’d go is to a newspaper or newspaper website. They are devolving into complete irrelevance—especially The Age.

EDIT:

Amusingly, if I type in “My University” to Google, the first result is the MyUniversity site. That’s a pretty incredible result, given the site was only launced today.

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