My University gets lost in the web - The Age
It cost more than $1.5 million to set up and is designed to reveal all about universities for prospective students.
Problem is, the federal government’s new My University website - which aims to replicate the success of the My School website for the tertiary sector - was a lost needle in the haystack of information that is the internet at its launch this morning.
Searching for “My University” revealed nothing. Even though the My University site was live, it wasn’t until several hours after the launch that a Google search offered any useful direction to the website.
The problem appeared to lie in a marketing decision to brand the site as one word - “MyUniversity” - rather than two words, which is the style used with the well-known My School brand.
As such, only a search for “MyUniversity” will reveal it on the world’s most popular search engine.
Last I heard SEO was a bit more sophisticated than that…