I have a client who offers travel insurance to high risk areas (Turkey, Afghanistan etc…). There are about 80 specific locations he offers high risk travel insurance to.
How best to cater for this in my adverts/keywords? Shall I create an adgroup for each location? (a LOT of work!); stick with generic keywords (ie: “travel insurance to high risk countries”)?; or have all my location keywords in one campaign?
Any suggestions would be very appreciated!
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