Is it worth having an email list if you aren't selling anything?


#1

I started a mailing list for my site and use it monthly.

My only source of income is adverts and with a CPM of about $2 now I'm close to outgrowing mail chimp free as getting close to 2000 members. It really doesn't seem worth paying $30 a month for something that at the moment is bringing around 300 clicks to my site a month. So for my list I'm making around 66c.

Am I doing something wrong with my strategy or is it clearly not worth it?


#2

What is your site for? And what is your main goal for your site?

If you answered those questions, I could better answer your question. I believe that a mailing list is a great idea to let your members know about you and your brand (even though you aren't necessarily selling to them) so you aren't doing anything wrong! It's just a matter of if you are willing to pay to show your members free content or not.

All in all, I do believe it would be worth it. Hope this helps! :slight_smile:


#3

This topic was automatically closed 91 days after the last reply. New replies are no longer allowed.