Is "Coming Soon..." okay?

Which is the lesser of two evils…

1.) Wait until you have completed content before you create a Category/Section/Page on your website,

OR

2.) Go on ahead and “stub out” your Categories/Sections/Pages and add content as it becomes available?

(I believe Felgall said he does #2 in another thread of mine a while back.)

Thanks,

Debbie

I prefer the first method, but sometimes the second one is necessary. From you earlier thread, if I were you I would stick with the first for now, unless you have one article related to another “coming soon”. If that is the case, best case you would tell your reader when “soon” is. For instance, “See Part II of This Article next week”

I find it quite aggravating to click section after section of a website to be faced with “coming soon” every which way I turn.

In terms of user impressions number 1 is, IMO, better. As shyflower mentioned, “coming soon” is an annoyance and in my opinion is rather unprofessional.

In other words, I prefer the ‘launch with a bang’ method - which applies to both websites and individual pages.

Yeah, that is how I feel too. sigh

Debbie

Yeah, that is what I was getting at on my How much Content is enough thread, and where I am still torn!

(If anyone has a Time-Machine I could borrow and rewind the clock back to about mid-February that would be golden!!) :smiley:

Guess I better get my website layout done this weekend, and start writing morning, noon, and night and work towards that “launch with a bang”… :eek:

Debbie

I’ll join the others and say stick with #1 unless you have a VERY good reason not to. Not only is it confusing to users, but it just makes you look bad. I tend not to go back to sites with “coming soon” as I can just as easily find the content elsewhere.

Looks like this question is pretty open-and-shut!

Thanks,

Debbie

Not quite! :smiley:

I vote #3

I like the option you didn’t mention: “Coming Soon… pre-sign up!” version, e.g. this one I’m workin on. :smiley:

<snip>

(It’s for medical use… just fyi)

This option allows you to have a pre-launch splash announcing your plans, pre-sign people for reminders of when you do launch, and a countdown building up suspense.

It’s good all-around… gives Google a heads-up, potential users a heads-up, and lets you pre-build your database for a good seeded launch!

Integrating with Facebook connect allows you to pre-advertise to your social network and get a chain of people connected / signed up without much hassle to them.

:smiley:

Option 1… you want to start out of the gate with strong content 1st. Don’t let google get wind of “coming soon”. It will hurt you in the long run.

I also prefer #1, for the reasons given by Linda and Jake.
This doesn’t mean that you can’t already lay out your website with all categories/sections/pages, just don’t show them to the public until they’re ready :slight_smile:

Google doesn’t care if you ever publish anything on your blog. Their bots will pay scheduled visits to your website whether you do on not. Their primary concern is to help their end-users, your potential readers, find that for which they are searching. Those pages that are “coming soon”, “coming later”, or “coming never” all have equal weight. Zero.