Is build landing html page on top of shopping cart worth it?

Hi All,

I am in the process of building a new website. The new shopping cart (driven by dynamic php) will of course comes with unique meta tag, description for whatever category I create. However, it has come to my attention that most site owners will need to update, upgrade, or even change their shopping cart software at some time.

I will be building links pointing to various sub-pages URL generated by the shopping cart, not just back linking to the primary domain name. However, say 10 years down the road, I would like to change to a more up-to-date version of another shopping cart. All the pages generated by a new shopping cart will of course generate different URLs.

My concern and fear is that all the hard work and time spent on building back links pointing to various current sub-page URLs will go wasted, since the old url links will become obsolete.

So, I’ve come up with an idea, and that is to build static, html landing pages, each with the targeted keywords, and build links to point to the static html pages. The html landing pages will hyper link to various parts of the shopping cart. That way, years down the road, I can upgrade the old shopping cart to whatever newer cart I choose without losing all the links benefits I would have built. Since the landing pages will be there to stay.

I’ve done research on how you can 301 redirect to try to carry over the back links to new urls, but it requires tremendous amount of work, and the benefit does not carry over 100%.

Please kindly give me your opinion, thoughts and feedback. This is quite important.

Thank you all

In ten years, we will probably be viewing the Internet through chips in our brain. It is impossible to project that far out. The best thing to do is follow current best practices and standards. Organize everything well and document your work. That way it will be easier to modify in the future. If you keep all of your link paths uniform, you may be able to map your 301 redirects and not manually have to update them all.

Why would they point to different URLs? If you change your shopping cart software, you would still have the same page names and URLs. I am assuming you are using relative URLs (URLs without the domain name to internal pages).