We are known for Ballet Barre and Ballet products. We have slowly ventured into fitness products as well. People use our ballet barres to get into shape as well. So we added fitness products like sit up bars and pull up bars. We want to pursue that even more as it is a big market.
I am worried that by keeping it on our main website(and not making a fitness website) we are going to run into problems. We used to advertise on Adwords for these fitness products but they sold terribly. They do better on Amazon.
I am concerned they see mostly ballet products when coming to our website and simply leave. Would it be better to make a new website for the fitness products as a whole and simply mention the parent name brand?
FitnessProducts <------ brand
Powered By Main Brand Name here
At what point do you take other products to another website?