My web site has a "Send Directions to My Phone" button. It takes the street address and emails it to the SMS gateway of the person's carrier (which they pick from a list). On Android, when the text message is received, the street address is recognized, underlined, and when pressed it asks with which program the user wants to display the address.
On the iPhone, the text message is received, but is not automatically converted to a link. Our users have said they don't know how to copy the text to their map app.
Is there a way to force iPhone to make the address into a link?