In times of recession, what is the most affordable way to create traffic to my eCommerce website?

ecommerce
#1

Which would be the best way to create traffic to my eCommerce website without having to pay Google Ads or Facebook Ads? My country, South Africa, is going through a tough recession and we need to find every available way to save and yet still keep the business up and running.

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#2

I don’t have much marketing experience on my own yet so this is all anecdotal but I think it really has to do with what products/services you’re selling. For example:

  • If you’re doing fashion, then connecting with people on Instagram seems to do very well especially if you can pull it off without “hard selling”
  • For things people use often, like electronics, connecting with people on Twitter/YouTube seems to me to be a good fit
  • For things people need occasionally, like household things, Google/Facebook Ads is probably the best way unfortunately as their algorithms will show your ads to people who most likely need what you’re selling right then and there

For free, I think you can’t beat connecting with people via social media. SitePoint has really great articles that might help you get started: https://www.sitepoint.com/entrepreneur/marketing/social-media/ (skip to the “Latest” section).

Nowadays (in my experience) people connect strongly with stories, so you might be able to use the fact that your country is going through a recession to build a story and connect with people globally.

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#3

Thank you for your input. Believe me, I have used all forms of social media available, but the sales is just not happening! So frustrating.The link you sent is very helpful, still busy reading.

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#4

You asked about “traffic” but obviously you’re more interested in conversion - “sales”. Increased traffic does not necessarily correlate to increased conversion.

If the economy is indeed suffering, it makes sense to me that more would take more care with discretionary (non-essential, luxury) spending.

I think maybe the best approach would be to present the product as an investment instead of a luxury. That is, by spending x one would be able to sell for eg. 3x.

Still a narrow target audience, but you may have better luck if you try that approach.

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#5

Your explanation or opinion is very clear and to the point. You make a lot of sense. Before this recession, I invested a lot of money on google ads, Facebook, etc. I now find I need to rely or find a way to use Social Media to keep my business afloat. I deal with underfloor heating and its not the easiest to promote on Social Media.
Thank you.

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closed #9
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