Important tags from head

Marketing
1

Which are the most important tags from <head> of a page from search engines point of view, in order to get a top place after a google/bing search?

If you can help me with some links about the relation of those tags and the tags from the body is more than perfect.

many thanks! :slight_smile:

2

within <head> <title> is the most important one, this link here seems to explain it pretty well http://www.seo-gold.com/seo-tutorial/title-optimization, and this one covers the basics: http://www.seomoz.org/knowledge/title-tag

In short:

  • don’t make titles too long: 100 chars including spaces is max, Google only displays around 60 in the search results,
  • make them relevant to the page, e.g. structure them “page title | site name” or vice versa, a call to action might also work
  • don’t stuff keywords in them.

<meta name=“description” content=“This is an example of a meta description. This will often show up in search results.”>
not a ranking factor, but will be displayed in certain cases. Again should be relevant to the current page and avoid duplicate meta descriptions.

<meta name=“robots” content=“noindex,follow”>
can be useful, for example above can be used to avoid duplicate content within your site (for example a blog archive, set the pages that list the posts to above) but still allow the spider to follow links on that page. More info at: http://www.seoconsultants.com/meta-tags/robots/