Impact of Search Engine Rankings

With Google’s 2010 AR (Average Rank) inclusion in Webmaster Tools and SlingShot SEO’s recent study on clickthrough rates (CTR), the real impact of search engine rankings are being re-investigated by major online and offline optimizing and search communities and organizations.

The gist of their findings seem to hint at natural search generating a 38-percent average CTR for the top spot, versus 20 percent for paid.

Here’s an infographic:

Credits: iCrossing dotcom

Scraped from a DigitalPoint post. Thread closed.