With Google’s 2010 AR (Average Rank) inclusion in Webmaster Tools and SlingShot SEO’s recent study on clickthrough rates (CTR), the real impact of search engine rankings are being re-investigated by major online and offline optimizing and search communities and organizations.
The gist of their findings seem to hint at natural search generating a 38-percent average CTR for the top spot, versus 20 percent for paid.
Here’s an infographic:
Credits: iCrossing dotcom