Illustrator graphic for both print and web

Design & UX
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Hi - I’m supposed to submit an 81/2 x 11 graphic to an organization that intends to use it both in a printed newsletter and also in a PDF copy of the same newsletter that will be on the web. They asked for both hi and lo res images. I created a traditional 300dpi CMYK PDF for the print newsletter but am not sure how to make the same thing smaller for their PDF version that will go on the web - or if I even should? My 300dpi PDF is 11.9MB.

Thoughts?

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Another related question: does it matter that the print version was CMYK? Like, should I also convert the graphic to RBG before I give it to them? Or if I’m giving them PDFs for both, does it matter?

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