I need some help and advice improving a Logo

  • Logo 1
  • Logo 2
  • Logo 3
  • None of the above

0 voters

I have got 3 logo’s but Im not sure about any of them,could anyone please advise on design and colour choice,

any improvements and suggestion are welcome

Logo 1

Logo 2

Logo 3

I like the second one.

@MarkWu1041, I’m curious to know your reasons for picking the second one. If you add some specific comments about the colour, balance, etc of the logo, it would be much more helpful to the OP.

I’m definitely not a marketing or graphics expert, but I find myself drawn to the first one. Although I can’t seem to see how the effects in the word ‘market’ and the shape behind the word ‘Ads’ are related to the business, this logo is very eye-catching.

The other two seem very plain and unimaginative - especially the third one.

2 Likes

It doesn’t really relate because I could not find anything that was related, so I just went with something that looks good.

1 Like

None of these really speak market or ads to me. The icon for the bottom two look more like a social media search engine than advertising. The icon for the first looks very familiar/similar to something I’ve already seen (I want to say a drug company or product of some kind).

I like the typography of the first (except for the blue of the k - that can go), but I would try to re-imagine the icon portion. What does the company do? What image do you want to portray? Let those guide you…

1 Like

The site is a classifieds site, Im not sure what icon would work.

+1.

I think the current design does work for a classifieds site. It looks like a stylised Venn diagram, which seems quite appropriate to me.

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I am almost positive I’ve seen a logo with almost identical iconography (I wish I could I remember who or what it was for).

I’m sure it’s not intentional, but I would hate for him to spend all this time to come up with something to have someone come jumping on him to change it for plagiarism…

1 Like

I didn’t see anything obvious in a Google image search (which doesn’t mean there isn’t, of course).

Neither have I. I just can’t shake the feeling I’ve seen it before (especially with the little “shadow spot” at the bottom…)

FWIW, this would seem to be a good style of logo for your product…

http://www.freepik.com/free-vector/abstract-shape-colorful-logo_821667.htm#term=creative logo design&page=1&position=2

My take is that a logo should be
easily recognizable - i.e. at some level memorable
have a sort of connection to what it’s associated with

For example,
the SitePoint logo
resembles the shape of the letter S
is comprised of left and right angle brackets such as found in HTML

I don’t know if it says more about the logo designs failure to do its “job”, my faulty memory, ephemeralness or what, but I know I have seen the “overlapping ovoids” in some form before somewhere at some time

Hi

I like the first logo because its look quite good ,as well as it shows creativity of designer mind with fonts , design , color etc…, one other thing i like in this logo is its simplicity…

I voted for Logo 1.
I agree with @DaveMaxwell, the logo graphical shape and colors strike me too as similar to some I’ve seen before.

I think of ads as targeting a goal, maybe some graphic that somehow point or aim at a target or a goal.

Keep the I< letter, it’s kind of a wake up gimmic, I like it. The type face is good too.

The typography in not very well done.

The tracking and kerning is awful! It is especially bad in #1. Don’t run the letters into each other; it really can mess with legibility and form. As a rule of thumb when kerning, you can move two curved type forms (e.g…: “oo”) the closest, a curve and a slant (e.g…: “ov”) slightly farther, a little more space for a slant and a straight (e.g…: “io”), a hair more for a slant and a straight (e.g…: “vm”), it then varies for two slants ( (e.g…: “vv”), and finally leave the most space for two straight strokes (e.g…: “ii”)

If you are using lose kerning, then kept it consistent between each letter and do not use upper/lower case combinations. This is especially bad in #3; it gives undue attention to the “tA” letter pair.

Who is your MAIN target audience? Select a typeface based on that.

Conceptually, I am trying to figure out how a magnifying glass represents “classified listing”? And what does the speech bubble have to do with it? If you have to fall back on “because they are SEARCHING for stuff to buy” remember that everyone on the net ‘searches’ thus this in not a distinguishing feature of your product or service. It’s not an awful image, but it doesn’t do much to distinguish the brand.

And of course, the simple the image the better. This not just for aesthetic reasons, but imagine what would happen if you had to render this logo at 80px tall?

1 Like

I like the first one. It looks catchy.

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