How We Raised $60,000 for the Penguin Foundation

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Every year we run a Christmas sale, bringing great new deals straight to your inbox. This year was no different, and there were Learnable memberships, course and book bundles, print book discounts, and a social, meme-based competition.

But we kicked off the sale in a big way, offering a two-year Learnable membership for the price of one. But we decided this deal would be different, and that we would try to make a difference for a cause we cared about. We decided to donate $75 out of every $144 membership to the Penguin Foundation after we found an instant connection with their unique use of technology to help feathered creatures. Our goal was simple, raise $10,000 and help out a great cause. Little did we know what would happen next…

We broke the 10,000 mark almost immediately after we sent out our first email campaign. The support from the community, and interest in the promotion caught us off guard. We realised we had not been as ambitious as we could have been. We needed bigger targets. We set our sights on $30,000, thinking this might actually take us a whole month to get, but within seven days, we’d smashed this goal again. The Penguins were taking flight!

So we upped the target: $50,000 was our next aim. This one was a bit slower to get to but we quickly shot past $40,000, and let it slowly reach the final target. Just after Christmas, we had the full amount! We let it run until the new year and reached a goal that was six times our initial hope! Thank you to everyone here at SitePoint, on Learnable and around the net for helping us go above and beyond.

The funds will be used to support technological innovations that benefit sea life. For example, the Penguin Foundation has an incredible solution to save penguins and other wildlife through the use of magnets for removing hazardous oils from the sea-birds’ feathers.
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