How to rank high for a word you're not allowed to use?

Hi Mike, thanks for your continued input. I’ve got confirmation now from the client, she still hasn’t told me if she uses Botox but it sounds like she does. It’s just that under Australian law it is illegal for health care practitioners to advertise the brand name of prescription only medication.

Here is a link to the official “Guidelines for advertising of regulated health services”

So I’m thinking of suggesting to the client 2 options:

  1. Hire a lawyer to look into a way to advertise the product without breaking any laws

  2. Alert the media to the fact the current guidelines are out of touch with reality and that many clinics have chosen to ignore them as a result - then get lots of traffic from all the media articles :wink:

[FONT=verdana]Hi Morkton,

That’s useful to know. So, if I’ve got this right, she might be selling Botox (over the counter) or recommeding its use in some way, but Botox also happens to be available on prescription, which is why she can’t advertise the fact that she’s selling it or using it.

If that’s right, this is clearly a problem with her business model rather than anything to do with her website or SEO. You’re right that she should to talk to a lawyer, but she should be prepared for the fact that what she is trying to achieve simply isn’t possible, given the legislation.

I’m not sure I agree about alerting the media. I would think it’s unlikely she’ll be successful in a campaign to get the law changed, and if she did, she would simply be opening the gates to a flood of competitors.

You mentioned the possible media traffic that the media contacts might generate. I would suggest you discount that. Even if she does manage to get the press interested in the issue, it’s unlikely they would publish the address of her website in their articles. And even if they did, and if that generated traffic, it’s unlikely to be the sort of traffic that would lead to sales of her product or service. And, even if it did, it can only be short-term.

To summarise, this is really a business / legal problem, and she needs to take advice accordingly.

It would be interesting to know how things turn out.

Mike
[/FONT]

Thanks Mike, I’ve been thinking about the media route but came up with the same conclusion as you, yes it is a silly idea :wink:

Yes, I’ll advice her again to seek legal advice then and will let her know that it may not be possible to achieve what she wants legally. Thanks again you’ve been a great help. I’ll keep you posted on any further developments.

[FONT=verdana]Gald to have been able to help, Morkton. I hope things work out for your client.

Mike[/FONT]

The client has decided to leave it for now and say they already have enough work!. Ha ha, oh well, I’ve definitely learnt a few useful things in the process. thanks again, cheers

Mark

There is illegal words for posts? Where do i see such a list?