Building relationships is one of those things that's easy to talk about, but a little harder to do. Especially when there's a computer or some other device between you and the other person.
But here's an example:
In my life as a copywriter, I write articles for publication. Well, yee-haw! One of them got published yesterday.
To the subject of the story, I Facebook-posted, "Hey, Max! Your article's out!"
So, Max pulled out his trusty smartphone and tried to access the article. Bzzzt! Didn't work.
Plan B involves Max going to one of the local stores that offers the printed version of this publication. It's a free pub, so Max won't be out any money.
What's next? Max picks up a stack of the pubs with his story in it. And then he uses those pubs to build relationships with the people who sponsor his pro sports career and fund his non-profit organization.