If someone types that into Google, Google will favor a site like yours that has that series of words. So just use those words a number of times (if appropriate) to make it more obvious that it’s a key phrase.
Well, this is where SEO starts to get really dirty, imho. Strong and em have a meaning in HTML, and the meaning isn’t “hey, Google, look at me!” This is where I start to hate SEO people, because the cheap and nasty ones are quite happy to fuglify content in any way they can to get some advantage. This isn’t a dig at John, but at the whole SEO industry that gets into this kind of practice. Don’t do it.
I think I have always had a “Pass” from Google on my HTML, although there were link 3 minor mobile issues, but since I know nothing of mobile and since I don’t think that is a priority, I will let them be for now.
I have not seen any improvement on “Fetch as Google” yet.
I spent all weekend working on this website - for FREE - might I add!! I am trying to hyperlink more headings and add more cross-page links and add some more content.
(Have a bug “sales pitch” with the owner this afternoon. If he keeps funding me, I think there is a lot I can do. if I don’t have a job or any income, well, then things could die pretty quickly… )
I will certainly share all I learn with the rest of you, although I still feel I am destined to fail on this endeavor…
It might actually help achieve the desired result. (Certainly every SEO hack out there thinks so!) What annoys me is when I prepare beautiful content for a client, and they then go out (against my advice) and get a cheap SEO charlatan to do the site over. It always ends up with bits of text in ridiculous, ugly bold and italics, phrases repeated everywhere out of context, and so on … ending up an ugly mess that’s unreadable for real humans trying to get something out of the page. It’s quite sad to see.
[quote=“ralphm, post:15, topic:192084”]
It might actually help achieve the desired SEO result. (Certainly every SEO hack out there thinks so!) What annoys me is when I prepare beautiful SEO content for a client, and they then go out (against my advice) and get a cheap SEO charlatan to do the site SEO over. It always ends up with bits of SEO text in ridiculous, ugly bold and italics, SEO phrases repeated everywhere out of context, and so on … ending up an ugly SEO mess that’s unreadable for real humans trying to get something SEO out of the page. It’s quite sad to see. SEO [/quote]
The improved version
KWD = ~8%
I have had my *ss handed to me on a plate dealing with trying to help my client achieve a successful web presence.
Deep down I still want to believe what is most important is quality, relevant content.
Even if some of these crazy SEO-tricks work, I really don’t want to try and “game” the system merely for improved web rankings. (I don’t mind doing legitimate SEO practices, though.)
Hopefully implementing the many suggestions I have gotten here, adding more relevant content, and being patient and giving things time will help improve the current situation, but I feel really depressed right now.