How do I tell search engines that my multi-word keyword is one search term?
For example, let’s say I have a business dealing with “Seamless Aluminum Siding”.
How would I get the search engines to treat this as one term? (Because if it is broken up then I am doomed to get good SEO!!)
Wrap the phrase in quotes and it’ll tell the search engine to find all of them, IIRC.
But I was talking about on my website.
How would I get a search engine to realize that either of these are one concept…
<h1>Seamless Aluminum Siding</h1>
<p>If you are looking for a way to add value to your home, consider Seamless Aluminum Siding...</p>
If someone types that into Google, Google will favor a site like yours that has that series of words. So just use those words a number of times (if appropriate) to make it more obvious that it’s a key phrase.
So Google is smart enough to pick up that my regular use of the term “seamless aluminum siding” on my website is one logical block and therefore will do as you say?
Try enclosing the block with strong or emphasis on your web page.
Yes. That’s its core business.
Well, this is where SEO starts to get really dirty, imho. Strong and em have a meaning in HTML, and the meaning isn’t “hey, Google, look at me!” This is where I start to hate SEO people, because the cheap and nasty ones are quite happy to fuglify content in any way they can to get some advantage. This isn’t a dig at John, but at the whole SEO industry that gets into this kind of practice. Don’t do it.
Fuglify. You are too much, Ralph! 
Thanks for the advice!
You could consider using structured data to add machine-readable meaning to your content. This could tell Google that “Seamless Aluminium Siding” is a product that your company/client offers.
@ralphm
I am curious to know your opinions and purpose of HTML strong and em or perhaps a relevant link. Do you think that adding the suggested markup would be detrimental to page ranking?
My suggestion was to add a little more “weight” to the phrase since the page desperately requires promoting.
@Mikey_w
Did it manage to pass all the Google HTML Improvements?
I am curious to know where the relevant phrase was used. Have you added previous posters’ recommendations and is there any change in the webpage ranking? Did the “Fetch as Google” make any difference?
If on the off-chance there has been a ranking improvement, for the benefit of others, can you suggest what made the difference?
I believe you will find the answers you seek in there.
I think I have always had a “Pass” from Google on my HTML, although there were link 3 minor mobile issues, but since I know nothing of mobile and since I don’t think that is a priority, I will let them be for now.
I have not seen any improvement on “Fetch as Google” yet.
I spent all weekend working on this website - for FREE - might I add!! I am trying to hyperlink more headings and add more cross-page links and add some more content.
(Have a bug “sales pitch” with the owner this afternoon. If he keeps funding me, I think there is a lot I can do. if I don’t have a job or any income, well, then things could die pretty quickly… ) 
I will certainly share all I learn with the rest of you, although I still feel I am destined to fail on this endeavor… 
It might actually help achieve the desired result. (Certainly every SEO hack out there thinks so!) What annoys me is when I prepare beautiful content for a client, and they then go out (against my advice) and get a cheap SEO charlatan to do the site over. It always ends up with bits of text in ridiculous, ugly bold and italics, phrases repeated everywhere out of context, and so on … ending up an ugly mess that’s unreadable for real humans trying to get something out of the page. It’s quite sad to see.
[quote=“ralphm, post:15, topic:192084”]
It might actually help achieve the desired SEO result. (Certainly every SEO hack out there thinks so!) What annoys me is when I prepare beautiful SEO content for a client, and they then go out (against my advice) and get a cheap SEO charlatan to do the site SEO over. It always ends up with bits of SEO text in ridiculous, ugly bold and italics, SEO phrases repeated everywhere out of context, and so on … ending up an ugly SEO mess that’s unreadable for real humans trying to get something SEO out of the page. It’s quite sad to see. SEO [/quote]
The improved version 
KWD = ~8%
I have had my *ss handed to me on a plate dealing with trying to help my client achieve a successful web presence.
Deep down I still want to believe what is most important is quality, relevant content.
Even if some of these crazy SEO-tricks work, I really don’t want to try and “game” the system merely for improved web rankings. (I don’t mind doing legitimate SEO practices, though.)
Hopefully implementing the many suggestions I have gotten here, adding more relevant content, and being patient and giving things time will help improve the current situation, but I feel really depressed right now.
Looking forward to seeing your portfolio.
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