How to make this background image?

Hi
I want to know how the blue background image is made in this pic.
With the zoom and the way it seems to come not from a center point but from the whole width of the laptop.
usually when creating zoom effect it takes a circular shape, right? but here it is rectangular. how?
the pic is from www.laptops.toshiba.com :slight_smile:

This is just a combo of different Neon effects with motion blurs and other filters! Just google for tutorials with these keywords.