How to Integrate PayPal into Classified Ads Site?

Good Morning,

I’m relatively new to PayPal and have a client who operates a classifieds site. We have implemented a fee structure dependent upon ad category, region and discounts for the number of ads placed.

In reading PayPal docs, it does not appear that our use case is appropriate for a Buy Now button. However, we don’t think a full shopping cart implementation is necessary.

Can someone provide suggestions as to best approach to integrate PayPal into our scenario?

Thanks,
Sid

Based on the assumption that you’re billing is recurring, PayPal won’t work for you at all… you need a complex subscription engine with a credit-card processing solution on the back end, because your fees could change from month-to-month for each client based on a number of variables… You’ll need a merchant account that allows you to store CC “accounts” for later processing (not recurring billing like AuthNet ARB does), or else you’ll need a PCI-Compliant solution that stores CC info locally. You might want to consider revising your fee structure to be simpler so it’ll work with what paypal offers!

If, however, your billing is up-front via a one-time-payment, PayPal will work fine… you’ll just have to use a dynamic pricing structure based on variables defined by your local application… you’ll probably also want to implement IPN to simply verify payments made by your clients.

Cheers!