How to inspect full meta tag in google search engine

[chjeran]

So i was working for my client on a website seo improvement ops, and I’m a marketing graduate so i know little about tech stuff.

I drafted the whole meta tag as (forgive me , my client is a Hong Kong website)

However, from the search engine, it only showed a part of the text

Then my client became kind of confused and unsatisfied with the result, say that the whole full text should show up properly on the search engine. Even i inspected the element, the whole meta description did not come out, so this is kind of confused for me as well. Can anyone help?

For your reference, you can search banana portal in google or go inspect the header tags, which idk what’s wrong : www.bananaportal.com

thank you so so much

[SamA74]

It is quite common for search engines to truncate descriptions like this in SERPs when it considers them to be too long.
This is why tools like Google Search console often shows things like "meta description too long (or too short) in HTML improvements.
I have not seen Google’s recommendations for the optimum length, but IIRC Bing suggests a maximum around 160 characters.

Meta Description Length

Bing recommends a meta description length from 25 to 160 characters. SEO Explanation Search engine crawlers only show the first 150-160 characters of the description in the search results page, so if a description is too long, searchers may not see all of the text. If a description is too short, the search engines may add text found elsewhere on the page. Note that search engines may show a different description from the one you have authored if they feel it may be more relevant to a user’s s…

[TechnoBear]

Google does not guarantee to use the meta description text at all, but may instead use text from the page.

How snippets are created

Snippets are automatically created from page content. Snippets are designed to emphasize the page content that best relates to a user’s specific search: this means that a page might show different snippets for different searches.

Site owners have two main ways to suggest content for the snippets that we create: rich results and meta description tags.

• Rich results: Add structured data to your site to help Google understand the page: for example, a review, recipe, business, or event. Learn more about how rich results can improve your site’s listing in Search results.
• Meta description tags: Google sometimes uses <meta> tag content to generate snippets, if we think they give users a more accurate description than can be taken directly from the page content.

https://support.google.com/webmasters/answer/35624?hl=en

So the bottom line is, you can’t control what Google displays; you can only provide good descriptions and hope they will be used.

[system]

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