How to index parts of a page


I see this every time I do a search using google or any other search engine where a few parts of the page like the phone number, contact etc apear below the web site you made the search for and I was wondering if this is something you specify on the page or its something you need to pay for.

Can someone please explain this a little bit?

Thanks a lot!

These are called ‘site links’, and they are generated automatically, for sites that Google thinks are sufficiently important. There is nothing you can do beyond pushing your existing SEO methods to the max.

Ok, thanks a lot for your comment.