Works for every business
1) increase number of leads
2) increase conversion
3) increase average sale
4) increase customer repeats
5) increase referrals
For all of these, look at a coffee shop and do the same
1) Put flyers around 2kms of your business. Are they your customers? Can you make your key cutting mobile? Go around and ask every person that is staionery in that radius if they need a key cut. If they don't ask them when they likely need one. Are they moving? Is anyone moving some time, do they know someone who is moving?
2) This shouldn't be a problem. Key cutting is convenience. If they are not converting something totally major is wrong. Ask why they are not buying, where they are buying and why
3) with a higher price: Make keys in all colours, with all actors, comic figures, heros imprinted, smaller, bigger, different material, delivered. Offer discounts on 2,3,4,5,10,20,100 keys. Offer reseller discounts.
4) Get them to sign up to your mailing list, text message list, phone list. Call them. Have they moved? New Car? Is the key still working? Someone moved in? Out? I.e. Do they need a key?????
5) Offer a coffee (sorry key) card, tenth key free. Offer free key when referring 4 customers. Free key for live when referring 100 customers.
Rinse and repeat.
Hope this helps,