Your answer is not very clear, either.
Work in what way? What do you mean by this? Which tasks are you suggesting @neelam should carry out?
How would she do this to ensure she is reaching her target audience?
... but only if your have actual news to announce.
To all posters: plese do not simply list tasks with no information on how to carry them out. Remember, if folk already knew how to do these things, they wouldn't be posting here asking for help.