Remember - The general public on the net when searching is looking for information, or an answer to a problem. So the (How To) at the beginning of your title and an answer to there problem will get your targeted traffic.
Example: I want to Play A Guitar, so I go to search and type in the search box (How to Play A Guitar), now as a expert marketer in the Guitar industry I write a article or blog on (How to Play A Guitar) with adsense adds and guitar information, with affiliate information or products in my page.
Just a crazy example and really kinda basic, but food for thought
Keywords are definitely a huge part in building a good quality website. It doesn’t matter how great the site is if nobody knows it is even there, right?
To add to this: use google adwords keyword tool. It is free and can give you a good indication which keywords will work. Write many articles targeting these keywords and create some youtube videos with these keywords. Build a few links towards them and traffic will flow in.
I agree. Keyword plays the major role. I think having a keyword in research is good. In this way, we get traffic through keyword. It’s better to shorten the title.