How to do dip analysis?

Marketing
1

Hey Guys,

I always do the following actions to find where is the dip actually occurs.

  • Organic Traffic Comparison - Overall, Device wise, Citywise, Page wise

  • SERP Index Comparison

  • Any Tech Changes were implemented between the dates

  • Any New Competitors came up

  • Seasonal

Other than the above, can you please share more if any. That would be highly appreciable.

2

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