Originally published at: http://www.sitepoint.com/decide-mobile-web-strategy/
What is the one thing you never leave home without, that you carry around with you all the time and keep within reach even when you’re asleep?
For me, it’s my smart phone and I’m guessing it’s the same with most of you. The growing attachment we are developing towards our mobile devices (and wearables) is apparent. Having a strong mobile web strategy should be an integral part of future proofing your web designs and sites.
The first thing that comes to mind when we hear "mobile web", is responsive design and the plethora of tools and frameworks that make it possible. Some simply scale down the desktop site. That’s not a mobile web strategy. That’s a band-aid, a stop-gap arrangement to make the best of the situation, with the least effort. But this misses the whole point of mobile – delivering an exquisite user experience, on the go. It’s time to move the focus of mobile web strategy away from responsive web tools and back to users.
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