How to calculate my sales on ecommerce website or what I'm doing wrong

hello,

number of unique monhly visitors on my site is : 50 000
Ecommerce conversion rate : 0.14%
Average basket : 90€

Should I presume that the formula to calculate my sales is : 50 000 *0.14% *90= 630 000?

But real sale is around 10 000€

Any suggestion?

thank you

You’re off by 100 on your calculation:
50 000 *0.14% *90= 6 300

That’s closer to your estimate.

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I think you have it wrong. The result should be around 6300 and not 630000. Remember that 0,14 is a pecertange. You should divide it by 100. So it is more like 50000* 0.0014=70

Still, there’s a big difference with those 10000 € so I wonder if the figures are correct

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