Content, links & RankBrain are the top signals for ranking in Google.
Google loves content-rich pages. When you have great content, you have great RankBrain advantage, but if your technical SEO is poor, you aren’t going anywhere. Poor technical SEO makes your website uncrawlable, unindexable and inaccessible, defeating the purpose of having links and content on your website.
See https://www.techwyse.com/blog/search-engine-optimization/technical-seo-to-improve-your-ranking/
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