How much important is the page load time for a site?

Hi there

 According to new SERP Page load time will be considered more seriously by google while ranking a site. I just gone through an article and came to know this. Please share your thoughts.

Thanks in advace.

This is Google influencing web design yet again. They reward faster page load times with a ranking benefit and we go out and make sure our pages load faster.

In a couple of years we’ll probably be arguing about whether page load time is just part of building a good website or not like we argue that semantic markup is just part of building a good website whether you’re concerned with SEO or not and forgetting that Google caused it all to become an issue in the first place.

Horse and cart springs to mind.

I thought optimising load times has always been part of the design/build process :slight_smile:

Mind, you, with the advent of broadband some designers started to pay little attention to load times - “but hey that 500kb home page image loads just fine on my 8mb connection” - totally forgetting that many people still don’t have fast access of they suffer from ‘slow’ broadband.

Of course, but no one worried about it taking a few seconds and people never worried about shaving milliseconds off loading times till now…

The only change I think broadband has made is that while about half of dialup visitors will wait up to 30 seconds for the page to load, broadband visitors are not going to wait so long since they are after all on broadband and so they’d expect that web pages should load in a second or two for them.

It makes sense for the search engines to take this into account since there’s no point in placing pages at the top of the results if the page takes so long to load that no one will wait around to see it.

Yap it is very necessary now to optimize blog or website for 2010 ranking.
One of the most important factor in 2010 SERP is Loading time and that is why google add Site Performance feature in webmaster tools.

It is one factor your site has a good rank on search engines,and i think if people visit your site fastly,it is a good sup for him.

I really don’t think Google cares about milliseconds, when I go to a page with on a high speed connection and it takes 6 seconds to load, that’s what Google cares about.

lol… 10 years ago I remember optimising images to shave off tenths of a kb, often to get .gifs below the (then) magic 1.4kb. Even deciding whether to include one or more images on a page was something to think about - whether to keep the page size under 100kb or not.

The habits have stuck :slight_smile:

That’s exactly the point. In dial up days adding a text only page would download in 5-10 seconds, but adding a single 50kb photo to that page would treble or quadruple the download time (ie your 30 seconds).

When true broadband arrived people got used to pages (made for 56k) loading in a second. Naturally many designers started loading pages with heavy graphics (often unoptimised) resulting in one second becoming 4 or 5 seconds - in broadband terms anything more than 5 seconds the impatience sets in.

What we’re seeing now are pages (non video) that weight in at several megabytes that obviously load noticably slower than well optimised pages. Only yesterday I visited a site that had a 2mb 1600x1200 b&w background image, making it take 5 seconds to fully appear - an eternity in broadband terms! That could have been optimised down to well below 500kb making it load 4x as fast - the designer didn’t bother :slight_smile:

I guarantee you that despite whatever it is that Google want (and I don’t know what they consider an acceptable loading time and what they consider to be too slow), there’ll be people out there trying to shave milliseconds off their page load times if they believe it will give them an edge in the SERP.

People invented JPEG, MPEG, (g)ZIP for the same goal, and that’s speed of transfer, and now all the lazy webmasters thinking it’s a waste of time to drag that quality slider a little to the left are going to suffer badly. That’s gooooooood :slight_smile:

All you can do is design your site as good as possible and make it as “light” as possible, without neglecting all the other factors that are relevant to building a good and solid website. Every “bit” matters when it comes to performance. Look at Formula 1 cars, or Tennis raquets, or those modern tight swimsuits that were all the rage in the last Olympics, or gadgets that try to get slimmer with each new revision.

Yeah, stupid analogies and not entirely relevant. But speed is important. It is important for your visitors, first and foremost. And what aids your visitors almost always works well for search engines, too.

The last point is just what most dumb site owners don’t understand. They optimize for robots and just don’t get it that robots are programmed by people who understand that if a website is good for people then it should rank high.

Yes its true that google and other search engines consider page loading time very important because web pages which takes longer time to load are frustrating for the user and gives poor user experience this is the reason why google is considering page loading time as an important factor for its search engine ranking.

The sites containing video material has to make a tight management for this.

Video sites are a little different but there are some tricks to reduce loading time.

  1. Load all the other content, then the video.
  2. Don’t start streaming video immediately upon the page load but have them click on the video to actually load it.

I wasn’t considering this from a page size perspective at all actually, as a webdesigner it goes without saying for me that I don’t create massive pages. I was thinking about this purely from a server speed perspective.

How quickly can ISP’s serve up your pages? That’s the issue, watch it become a selling point.

Most ISPs don’t serve up web pages at all (apart perhaps for their own site and possibly some personal space they give you to upload a personal web page or two). All they do is provide you with the access to the internet. The speed of the connection they give you depends on what plan you purchase from them.

They deliver files that you request at whatever speed you have paid them to deliver the files at provided that your physical connection is capable of that speed.

Except for overloaded sites that are using the wrong hosting the delivery bottleneck will always be either the speed you have purchased from the ISP or the maximum linespeed that your physical internet connection is capable of so the speed at which the servers can serve up the pages will not be an issue.

page load time of your website is very important because if your site take more time to loading then visitor go out to your website.