There is one 'secret' that designers seldom talk about. As far as the client is concerned, you are THE expert. When you choose a layout, color set and overall graphic impression - that should be it. Done. You have made your decision, and the client goes with it. They will have input on text content - mostly for legal reasons - but you are the marketing expert.
You have looked at their product line and market position, and determined that your design will best speak to the potential customer. Yes, you are an outsider to the company, and that's precisely the point. You can stand back and make an objective evaluation. Nobody knows better than you. Not the executive vice-president, not some opinionated salesman, and certainly not the owners wife... who really wanted a green background, and move that text box down there, and use this photo because her cousin took it, and...... Don't fall into that trap. As soon as you let that one little change in the door, you'll spend all your time chasing another persons flawed vision.
I know this sounds counter-intuitive. The client should have the final say, but that doesn't work. Go in to the next project with utter confidence. Make your position and expertise clear from the beginning, and hold your ground. Your life will be easier and the client will get better results from the page.
Here is a page designed by the client's wife: Deers Leap It's pretty bad, and does nothing to showcase the product - a rental cottage
Here is a page, designed by a business, for business: Paraflex Straightforward, effective and representative of the product.