Not really. Back then you had the start of the boom which got those in the know into money quickly, mostly via funding and partnerships, however as there were few companies actually buying online media [very very few in fact], just a couple networks and virtually everything required human approvals and conversations to get going. It was trying to sell ads to people who had never even been online.
As for the question at large, I’ve seen sites turn a profit in a matter of days and others take years. Work certainly has a lot to do with it but so does the niche and the user response… I remember shutting down a sidebar project once only to realize that it has popped up to the top of a few search rankings and was dominating my revenue stream. The site had taken a couple days to build at most but was hugely popular quickly and had users who wanted to buy things… so the traffic was performing well.
I am in my 8th / 9th month. I think it will take time, if at all, but I am just concentrating on building a good site that people want to come to and use.
My Motto (Hopefully) - If You Build It They Will Come.
I built my site one weekend, uploaded the first few images and prices over the next few evenings (I have a full time job) and got my first order the folowing weekend while out shopping with the missus.
The profit on that 1st order paid for my set-up costs and about 3 months worth of my time
I had a blog not too long ago where I posted some articles about programming. I left it for about three years and eventually had enough earned from Google ads to cash in.
That’s the only direct money I’ve earned as a result of advertising or sales, but that’s because that’s not the kind of game I’m in.
Personally it took me a few months although i have not maintained it - went to uni and left the sites hanging, they still get sales but i’m talking the odd amazon book here or there so hardly anything to retire on…yet.