How can i get the fonts altered in this flash template?

Trying to setup a web flash template that was bought. It’s setup to allow users to edit text in a plug and play fashion. I was able to change the font with this HTML code:

&about_txt2=<br><font face=“Bookman Old Style, Book Antiqua, Garamond”>We understand</font>

But if I try and change the text of one of the major headings, it will just disappear:

&about_txt3=GENERIC TITLE

^^^^^ if i try and change the font in the same way to ‘txt3’ it just disappears.

Any suggestions as to why?