How can a traditional business become social?

I believe any and every business should be interacting within the social media platforms. Most defintely create a FB page, Twitter account, and LinkedIn account. Also, add blogs onto your website!

I agree wholeheartedly with the comments made by Ted S and AgentHomes.

If the flower shop is a small business, than personal and financial resources are scarce. Spending money on large scale social media marketing doesn’t make sense if you only sell local.

This doesn’t mean that things like highly targeted facebook ads, coupled with a well build landing page can’t be effective. However if you can’t have the good without the bad. Once you enter a platform, you have to deal with it, so make sure not to anything rushed.

On a related subject, Gary Vaynerchuk has written a great book (The Thank You Economy) about how he transformed his fathers’ small local selling liquor shop into a successful online wine shop. He didn’t do this by auto-posting his Facebook updates into his Twitter account. He has put hundreds of thousands of hours into this.

Highly recommended read by the way.

What about some good ole fashion face to face business networking meetings. It can be an excellent way to make some business contacts who can help you further expand your social media efforts online.

Really great thread and I couldn’t agree with you more. I do think it will be a while before law firms get this, especially at the national and mega-firm level. It will be the small and medium-sized firms that get it first and will implement cultural and tactical shifts toward social business. In addition, as the attorney population ages and more partners are below 40 — and have “grown up” with technology and social media — the shifts toward social business will accelerate.

Social media is kind of becoming the foundation for a lot business’s if they hope to make it in the online market. You can’t really get anywhere without the help of social media spreading your name. If anything, social media sites like twitter and facebook should be implemented from the ground up to begin with.