Help needed on international SEO


Ok, my question is twofold and I will try to describe it and “expose” my lack of expertise on the subject… lol

  1. For the majority of e.g. Spanish speaking countries (Latin America, Spain) what is the default search? Is it ? By saying majority I should maybe say default. There will always be people changing it to .com.
    Basically, if I am in Spain and I type it will redirect to, right?

Related or not to the above is :

  1. How important is the URL extension for SEO?
    I’ll illustrate with an example what I mean:

Suppose we have two sites for weight loss: and
which for argument’s sake have same of “everything” (age, links, content, etc.)
which one would have better SEO for someone who is typing “bajar de peso” in e.g. Argentina ???

I say related to #1 in case the Google extension itself (.es in our case) would play a role and directly related to the domain extension.

Or maybe I am missing something else… ?

I tried a couple of searches with both English and Spanish terms in and the SERP results varied a lot. There were .com sites with Spanish content and much fewer .es sites with Spanish content. I was wondering if you could “boost up” your ranks by using a .es extension with Spanish content, and if so how important is it.

All comments, links, etc. on the subject would be greatly appreciated!
I did my Google and SP search but I couldn’t find a direct answer which is surprising - probably i didn’t search right :frowning:

Sorry for the long post and Thanks in advance !

Google is increasingly using location in their algorithm, both the location of the searcher and of the website. A good way to test is with this:

From the SEO view point, extension of website (.com or .es) does not make much difference (May be in the local searches). The same on-page and off-page promotion factors needs to apply for good ranking.

Thanks but I am not sure i follow 100%…

I tried to make it clear:
I am interested in someone who is in Mexico, goes to Google and types: bajar de peso.
All being equal which one would show higher in the SERPS, the .es or the .com ?

Even MORE importantly, because of competition, if the .es has a bit less links and age, would the fact that it’s a .es give it an advantage over .com?

I hope I did a better job at clearing it out now :slight_smile:

Thanks in advance

Let me try to provide the answer to you :
It does not matter if any of the of the extension is used in terms of SEO. As for SERPs in any country specific search use of Dubin core & Geo Meta tags helps a great deal. As you have said that you can see the difference in .com & .es searches. In the .es search google take into account the above meta tags.
Here is the syntax of using the tags :

<meta name=“DC.title” content=“” />
<meta name=“geo.region” content=“Country Code - State Code” />
<meta name=“geo.placename” content=“Name of City” />
<meta name=“geo.position” content=“Latitude;Longitude” />
<meta name=“ICBM” content=“Latitude, Longitude” />

Please replace the Country Code with your countries code Eg. GB for Great Britain
Please replace the State Code with your state code Eg. LND for London
Please replace the Name of the City with your city’s name
Please replace the Longitude & Latitude with your your actual latitude & longitude.
So when a localized search is made it reflects your site more prominently

I would respectably disagree with some of the posts which say the URL extension (TLD) is not important. We found that they are hugely important. If you are targeting people in Mexico you should buy a .mx URL.

The .es extension is for Spain so it won’t help in Mexico. I haven’t tested this but if you can’t get an mx URL a com URL may be better than the es. That is because Google knows that the .com URL is ambiguous wheres as the es tags you as in Spain.

If you go with the .com be sure to make sure you have links from websites in Mexico if you want to show there. Actually, getting links from Mexican websites no matter what the URL is, if you want to show up in Mexico.

Good Luck,