We have two business websites currently selling the same products for the same price with the same descriptions and wording 99%. They are both cloned websites. We advertise one on google adwords as it is our "brand" website and the other website was the original website we had products on. Our "brand" website was originally only an info website about the company and just later turned into a clone of the first website once we decided to go a new direction.
Simply because the original website ranked better than the "brand" website in Google, it has been kept alive for years. What we do on our main "brand" website, we also do the EXACT same on the original product website.
I am worried that we are hurting ourselves by doing this. I see we are NOT ranking well with either website now days organically. I worry about the duplicate content and or just the website being a clone is a bad thing.
I would like some advice on how to proceed with this. My employer thinks that having two of the exact same websites helps us by taking up more spots in googles results. While we do take up 2 spots on a lot of the results, lately they have been 2 spots nowhere near the top. I am trying to get to the bottom of why this is happening. Both domains are well over 7 years old at this point.
We are an eCommerce store. We sell quite a few products online and are well known in the industry. We do well on Adwords advertising but some of our competition is doing very well in organic results while we are not.
It is getting tiring keeping up with a cloned website and I am not sure it truly helps us. We want to market ourselves the most places as possible but are we hurting ourselves? Any pointers?