Googles link: Process Doesn't Work?


I have long been aware that one of the most crucial factors of SEO is getting backlinks. I checked my site with and found that I have absolutely no backlinks.

I then Googled one of the key terms I plan to target and found that one of suppliers was placed number one. So I think Googled and discovered with amazement that the number one placed site only has 2 backlinks.

This site ranks well on a range of terms and probably turns over a few million pounds a year.

Does link: work?