Google Website Optimizer?

What is Google Website Optimizer and also how and when it is used?

It’s better to do some research on questions like this and then ask specific questions.

Website Optimizer is an easy-to-use tool for testing site content that delivers actionable results.

Google website optimizer is a tool provided by Google to experiment changes in your website.
This tool will help you in testing your content changes on the website.
How this works?

  1. You design an alternative of your website (headlines, images, text etc.)
  2. Website optimizer show these altered designs to your visitors
  3. You will get a report for combinations which can give you highest conversion rate