I have the below in some of my code, and wondered if it actually helps purely from an SEO point of view?
<meta name="google-site-verification" content="ugvzPxpX_YOHpGuuee4_91EtbgOXQE">
<script src="//www.google-analytics.com/analytics.js" data-requiremodule="//www.google-analytics.com/analytics.js" data-requirecontext="_" async="" charset="utf-8" type="text/javascript"></script>
Also, if I took it out, would it harm the rankings of the site?
Google Analytics has no effect on your ranking. But it can be a useful tool for monitoring your site performance, how many visitors, how much they engage, and where they come from etc.
So while it does not directly affect SEO, it may be used to see how your other SEO and UX activities are working or not.
Thanks Sam, I may take them out then really, as I just use the stats on the server for visits etc. I also have the bit below, which I forgot to mention in the other post: Would your answer still be the same?
<script src="https://ajax.googleapis.com/ajax/libs/jquery/3.1.0/jquery.min.js"></script>
If you don’t use GA, then you don’t need the script.
<meta name="google-site-verification" content="ugvzPxpX_YOHpGuuee4_91EtbgOXQE">
That line is your Google site verification, you may need it for either GA or Search Console (Webmaster Tools).
<script src="https://ajax.googleapis.com/ajax/libs/jquery/3.1.0/jquery.min.js"></script>
That is the Jquery javascript library. If you are using any jquery scripts on your page you will need it.
If not, remove it. Removing unneeded scripts/libraries will speed up your pages, so will help SEO to some extent.
Thank you - the helps appreciated.
Google analytics cant affect the ranking of keyword.
You should not update this code by your way, it can be difficult for Google to track your website visits.
second biggest confusion you are having the ranking and Google analytics relation. There is not any relation between Google analytics code and rankings.
Google Analytics is only track your website and give the performance report about your site and blog.
Thank you very much for the input, the code doesn’t seem very useful to me, so I shall remove it.
Removing Analytics is not a problem if you don’t plan on using Analytic.
With the Jquery code, do check that you are not needing it for any scripts. If removed, check the site to see all is still working properly without it.
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