We all like to think we are making the right decisions when developing or designing sites, apps, and products — but are we really?
Effective design and product development is based on how well we understand our market and users. This is evident through data. When we have a true understanding of these, it helps us grow our business, it make our users content, and it feels good to make a decision that positively impacts the business.
When we reach a slump and haven’t made that impact we’ve wanted, we need to investigate why, but most importantly think about what we do next. Digging deep into Google Analytics gives us a platform to investigate further, to see where we have issues with our user flow, visibility to spot blockages, and ultimately find solutions. It provides us with evidence and a focucal area of our product pain points. It will help you make the right decisions, based on metrics, not assumptions and gut feeling.
Without data, you’re just another person with an opinion. — W Edwards Demming
On Thursday 26th January, 12pm (PST), we’ll be holding our first AMA for the year. Luke Hay, author of Researching UX: Analytics, UX Consultant, and Senior Conversion Strategist will be joining us here on the forums to take your questions on using Google Analytics for User Insight.
Whether you’re in design, development or a product management, understanding analytics is something that will directly benefit you. So what are you waiting for? See when this is happening in your timezone, mark it in your calendar, and see how you can improve your research workflow and feel confident about the UX and product decisions your making.
See you there!
P.s. If the time doesn’t work for you, feel free to leave your questions for @lukehay below and we’ll answer them during the event.