Hey guys, I am a novice graphic designer. I made a logo for this applaince repair company, but I think that it looks a little boring. What do you think? Here is the logo:
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Personally I donāt find this logo boring at all. Some of the most compelling and memorable logos are simple but eye-catching.
The graphic hints about the business focus, the colours are great and the balance is good in my opinion. The only thing I might suggest you could try is to reverse the colours so that the emphasis is on the company name.
It is often helpful in a review like this to show several versions of the logo, so that people can see what works and what doesnāt. Then pick the best one.
Having said that, I am not a logo / branding expert.
I find it a bit confusing. Colors are great and the overall composing is great too, but I have a problem with the balance in it.
Am I right if I pictur the logo as a person under a roof with a chimney, suggesting itās about home appliances?
Tried a quick edit to show what could be more specific and faster to interpretate in the logo:
- I turned the roof angles to 45, 2) extended the length of the lighter blue roof side to start at the base of the circle and end right above the circle and 3) made the circle more prominent in size.
- I made the darker blue side of the roof slimmer to match the other side and 5) the chimney I shortened and placed at the top of the darker side.
- Moved the name and business texts more together so 7) the B in Beach centers under the circle which 8) centers under the roof top.
- The R in Repair centers under the chimney. 10) The circle and the text lines have similar space around them. 11) Tried to keep the circle in the middle.
This is a happy amateur attempt to fix what I saw in my first impression. Perhaps the darker blue roof parts should be a bit thicker. Just my two cents. 
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For logos simple is usually best. You donāt want a ātelling markā not an illustration.
That being said I think you need to work on the following areas:
Feel:
You are trying to represent āappliance repairā ( or perhaps the name āHuntington Beachā) But the shape that pops out feels like either a roof/or a guy swimming. What was the rationale of this image choice?
Typography:
The way you brought the color scheme in to the type works nicely, but I must be honest the typography in this logo is very weak. I would consider a different, more representative typeface. Play with size, and tracking to convey importance. For example: you could do 'Huntington Beach" black heavy type, and then use light font version ( of the same family ) smaller, and with looser tracking for āAppliance repairā (BTW, that would be the correct way to say it)
Alignment:
Once you have the typography down, you can align them through the focal points ( vertical and horizontal) of the logo image ( this is one of the points Erik has mentioned).
Possible production issues:
Something to keep in mind, looking at the space between the roof and the chimney, the amount of space should be no less than 2/3 of the thinnest bar. This relation is not only aesthetically pleasing, but will help when the logo is reproduced at small sizes ( web logos, for example).
just a couple of things to think about, hope that helpsā¦
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It looks okay, but would be better if you did roof repair or cleaned chimneys!
Youāre right, its boring and not very unique.
Do you have any specific suggestions as to how he can make it less boring and more unique in your opinion?
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Itās either unique or itās not. Thereās no such thing as very, or not very unique!
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I donāt know.
I might say between that and this archived logo, there is some similarity and some uniqueness
Its a roof made up of squares. Standards are really low hereā¦ probably because no one has an actual design education.
Home depots logo isnāt very good either.
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To be honest this is intriguing design
But,
When I first saw the logo I thought it was related to Construction Company!
And even you can see that it is not pixel perfect.
Tips
Make your logo fill with more attractive colors and
also try to create a logo which tells a small description about it, even without writing the company name and slogan et ceteraā¦
very good at all.I like it.
Its not very bad and boring at all.
yeap your logo design is quality full.you go next step.
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