I am close to launching a Beauty Salon website. This is my first major live website since I graduated, thus the first chance I’ve had to introduce some sort of income from it.
I know websites earn money from advertising, but I really don’t know where to start with this.
I’ve heard of google adsense, but it’s just jargon to me.
Where do I start in terms of advertising and generating revenue?
Since you mentioned Google Adsense, have you checked that site? www.google.com/adsense
You can find everything about Google Adsense on their website. www.google.com/adsense/static/en_US/AfcOverview.html?sourceid=aso&subid=ww-ww-et-pubsol&medium=link
I will check it out and get back to you if I need any help!
step 1 - choose an advertising program. Adsense is a good one for a start
step 2 - integrate it well, pick proper keywords on your site to allow the ad to display relevant ads to your visitors to generate a higher CTR%
step 3 - increase traffic to your site. If you’re on a tight budget, I recommend link directories or free traffic services like shiverlink.com.
You can also invest some money in search engine optimization if you also wish to take advantage of google and other search engine searches for your website keywords =)
If you have decided to go down the advertising route to monetise your site then AdSense is a good place to start, but it doesn’t work for every site as campaigns are mostly CPC and so your income relies on clicks on those ads (CTR).
Other networks to look at are Tribal Fusion, Casale Media, Burst Media, and Valueclick - I have compared the various differences between the networks on AdBalance (in my sig).
Most ad networks offer similar sizesof creatives (ads), so if you build your site withspaces for leaderboards (768x90) and skyscrapers (120x600 or 160x600) then you should be able to fill those spots with paying ads.
Most good ad networks (excluding AdSense) have minimum requirements for sites to be admitted to their network - often around 20,000 - 100,000 impressions per month and will only accept sites in certain content niches. Some content niches get better eCPMs than others (finance for example get more per impression or click than gaming in general).
Basically - when you are building your site and userbase it is a good idea to use AdSense with standard ad sizes. Once you have built up your traffic you can also apply to other ad networks that may offer you better eCPMs.
Alongside the tier 1 networks I listed above, there are numerous other tier 2 or 3 networks that have lower site requirements but also tend to offer lower rates and have less professional/big name company ads. Also,depending on your content niche there may be ad networks that specialise in your vertical (be that technology, gaming, finance, b2b, etc).
Try also affiliate networks. Try to sell beauty products on your site - that is the idea.
try large aff networks like CJ or try to find affiliate programs that are relevant to your site