I am kind of confused by some of the answers here. Why do we always go back to SEO?
Here are my 2 cents on the future of eCommerce:
FASTER CHECKOUTS will increase conversion rates... so we will have some kind of login into the cloud, where our desktop, documents, contacts, and applications will reside. Then we will utilize a SECURE identity that will allow us to purchase from SECURE sites that WILL NOT require us to fill out a checkout or registration form since our information will be in the cloud. We will then get an email which will display on our smartphones asking us to confirm our purchase, and that's it.
We are linking an eCommerce transaction to a physical device with a human interaction being required so no bots making fake purchases.
Anyone implementing this after reading my post please contact me for proper attribution.
"Research is Key"