how important is fresh content for seo ?
I would worry more about what is good for your human visitors. If you want them to come back then fresh content is probably a good idea. Not something that can easily be quantified though.
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Content is king and Google loves fresh original content. If you want to have lots of followers and viewers, write original content for your website.
I agree that good quality, original content is important. How important it is to keep adding new ontent would depend on your site.
If you’re writing a blog about the latest technological developments, then your users (and search engines) would reasonably expect that you are constantly adding fresh content.
If you have a site about the life of King Alfred the Great, then you would only be likely to make occasional updates, as there is not a constant stream of new information available. But your site will still rank well without frequent new content if the quality is high.
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I agreed too but my boss said to me copy content on website and publish on blog 
i tolld him this is not good for us, But he said don’t worry google is so busy, Google couldn’t hit our site.
I can’t do this, But he said to me do it. What can i do ?
If you are copying content from your own website and publishing it on your blog, it will do you no harm, but it will do you no good, either. Google will simply regard it as duplicate content and in all likelihood, only display one or the other in search results.
If you are copying from another site, that’s theft (unless, of course, you have their explicit permission to use their content).
[quote=“zafi, post:5, topic:217636”]
he said don’t worry google is so busy, Google couldn’t hit our site.
[/quote]If you look around the forums, you’ll find quite a number of cases where people thought they could get away with violating Google’s guidelines, and then are indignant when their site is penalised, and they come here looking for quick fixes.
The bottom line is, if you want to rank well on Google, then you need to play by Google’s rules.
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Thank’s for your reply 
You give me more confidence, Because my boss said he have friends in google 
This is what Google has to say about copied content:
and
(Your boss could ask his"friends" about that. )
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Many owners of the websites very often unterested in question if fresh content posted time to time really makes a huge impact on search engine rankings? There are many different opinions related with this topic, but I definitely think that fresh content is important for search engine optimization!
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Your website content or unique and now copy right content.
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I think that it makes sense, because Google and SEO want the most interesting topics at the top of their search results,so all the customers will be able to find what they are looking for. That is why I think that fresh content is important for SEO!
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Fresh content is the most important thing in On-Page SEO, it also means that you are making your site interesting enough to keep visitors on your page and make them return. (Actual traffic data)
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As @TechnoBear said content freshness is depend on what topic and where you are going to post your content.
But it is recommended if you are running a service based website then change your website content after some specific time period. Google love new and fresh content. Because it is also a prime factor to reduce bounce rate.
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I definitely agree that most service based websites need new and engaging content every so often, to help them with their SEO as well as to provide value for returning visitors. All of that makes sense. However, your last assertion “Because it is also a prime factor to reduce bounce rate.” leaves me curious as to what statistics prove that? Bounce rate is a notoriously unreliably metric to base any real decisions on, and for some sites, it’s almost completely irrelevant too (say, for example, a one-page website design).
Did you mean anything by that, which you could explain to us, or have any facts to back it up, or were you just tossing buzzwords around?
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We all need fresh information and therefore fresh content – but apart from that it has to be accurate, useful and appropriate. So do not write for SEO, write for people!
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This is true. I still see websites that write content that just stuffs keywords everywhere, making some paragraphs very weird to read. I’m sure crawlers can tell if you are keyword stuffing and trying to boost SEO.
Write relevant content, write it often, give the crawlers are reason to keep coming back to index it. Gaming the system doesn’t work anymore.
Hi @jeffreylees,
Seems that you are totally against with my opinion regarding the importance of bounce rate.
Bounce rate is very important factor to measure your website current performance. It is only possible when you are monitoring right metrics & dimension in your analytics.
Your visitor will only convert into a customer when they stay in your landing page, read the content and do desirable action leads to final outcomes. The high bounce rate means your website content is less worthy for your targeted customer.
For service based website, the content relevancy is mostly measured by its bounce rate. The less bounce rate in your website will increase the chance of more goal conversion.
Below are the few other benefits or Measuring Bounce Rate
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Bounce rate defines the overall performance of your website pages, until you have single page website (For single pages, you can set Event Tracking)
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If you are running any ad campaign like PPC, Email Marketing or any other affiliate marketing. You can monitor which ad campaign are overall performing well through its bounce rate.
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If you have in-depth knowledge about finding not provided keyword – You can take the best possible decision for selecting right keywords for your landing page through its current bounce rate.
Hope this will help
I wouldn’t go as far to say that bounce rate does define, I would say it helps give an imprecise metric. That is, it is almost useless taken by itself.
As a rough contrived example, say I’ve heard others praise the “thingamabobizer” and decide I want to download it and give it a try.
I do a search and land on the thingamabobizer home page.
I look for a Download button / link but don’t see one.
I see a Documentation link and think the download might be there so I click (doing so has reduced the bounce rate)
I see a lot of “how to use the thingamabobizer” stuff, but still no Download button / link.
I see a Requirements link, and again think the download might be there so I click (doing so has reduced the bounce rate)
I see various requirement specifications, but still no obvious way to Download thingamabobizer.
I see links for Windows and Mac, I have Windows, so in one last attempt before giving up entirely I click (doing so has reduced the bounce rate)
Finally, a Download button 
This has not demonstrated that the overall performance was a good thing, only that there was poor UX
Bounce rate also has nothing to do with either Fresh Content (what this topic is supposed to be about) nor does it have anything to do with keywords
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What I’m against is the opinion that bounce rates, by themselves as a metric, matter all that much.
The things that you’ve said here don’t in the slightest counteract that.
Here’s Google’s take on it - the most reputable source there can be, one could argue: https://support.google.com/analytics/answer/1009409?hl=en
Here’s the opening paragraph:
Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).
There are a number of factors that contribute to a high bounce rate. For example, users might leave your site from the entrance page if there are site design or usability issues. Alternatively, users might also leave the site after viewing a single page if they’ve found the information they need on that one page, and had no need or interest in going to other pages.
Regarding things like this:
Your visitor will only convert into a customer when they stay in your landing page, read the content and do desirable action leads to final outcomes. The high bounce rate means your website content is less worthy for your targeted customer.
For service based website, the content relevancy is mostly measured by its bounce rate. The less bounce rate in your website will increase the chance of more goal conversion.
They’re just not true across the board. Making generalizations like that is just incorrect.
As I said, in some contexts, bounce rate is a completely irrelevant metric. If I have a one page informational design, with the goal of getting visitors to call my business, My bounce rate will be at or near 100%, even if my web page is driving tons of traffic to my business.
This point:
Actually does make some sense. Although bounce rate is definitely not the only (or arguably the most important) metric by which to judge the success of campaigns, it could give you a pretty nice at-a-glance picture of how certain ad campaigns are doing. If your average bounce rate is 50%, and people clicking Ad #1 have an average rate of 40%, and people clicking Ad #2 have an average rate of 60%, you could draw your own conclusions from that.
At any rate, bounce rate can definitely be a useful tool, in the right situations and in the right context. I just dislike it when people throw buzz-terms around and make statements such as
Without the proper context. You have no idea if this person would even be considering their bounce rate as a metric they want to improve.
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Let me clear you first that there is no relation between huge website traffic & high bounce rate nor I have mention anywhere that bounce rate can affect your external website traffic.
Let me explain with example: If you are running ecommerce or a service based website your final goal is your visitor must be fulfil some desire goal (like purchase or filling up contact us form).
Does tons of traffic and 100% bounce will full fill your business desire goal (As bounce rate means visitor exist your website with any interaction like filling contact us form or clicking anywhere else).
Example your website is getting 1000 visitor every day and only your website has 90% bounce rate. Means your 900 visitor exit without any interaction and out of 100 visitor only 10 visitor complete your final goal. So your goal conversion rate is 1%. Do you think this is profitable for ecommerce website or any service based website.
If you are not agree with my point can you share your idea in this discussion forum, that how you measure (before and after) the performance of a landing page apart from bounce rate to get maximum outcomes from existing traffic. With proper proof and example.
Also you mention above
Like is said “Bounce rate is very important factor to measure your website current performance. It is only possible when you are monitoring right metrics & dimension in your analytics.” For the above case you can adjust your bounce rate if your website is offering information like above mention website.
You can find more detail information from Google Analytic Official blog: http://analytics.blogspot.in/2012/07/tracking-adjusted-bounce-rate-in-google.html