Free website content - Paid App?

Marketing
1

Hi,

I’ve read people’s reviews about content that is paid for in apps, but is free if you view it online.

The company I now work for is also looking to do this now. Their reasoning is that this is a new revenue stream and should be treated as so.

The problem is that they will miss out on a lot of readers - and potentially a lot of ad revenue.

The plus side of the argument is that it will give you paying customers across a different medium.

I wondered what other opinions are…

I personally prefer the free approach because you can then build your customer base and then potentially offer something unique later which can be subscription based

2

Personally, I’ve been very successful at offering free services and building up a customer/relationship base, and then advertising to them.

I’m not sure entirely what your company is looking into doing, but I do think in general that if its free, its for me.