What are the factors that are to be considered before building links?
SEOmoz built up a great list at http://www.seomoz.org/article/search-ranking-factors#page-specific-link-popularity-ranking-factors.
It’s based on a variety of SEO opinions so very valuable and less biased that many such lists.
Good luck !!!
Get links from legit sites like blogs, your own blog, forums, recip sites, article sites, social bookmarks and press releases. Stay away from link farms, poorly optimized directories.
Finalize your targeting keywords or pages, it is one of the important factor while link building. Built a strategy before starting, figure out high PR forums, social bookmarking sites, directory submission sites, press release sites. Remember that don’t over do it, set an limited pace for submission.
Whereas in link exchange, try to exchange links only from your niche based sites, exchange your links with same PR sites or site which have high PR than your site. This are some important point to be remembered while link building process …
Yes, agree with the last post. You, have to do on page optimizations initially before link building like creating appropriate title, keyword, description, robots.txt, site map, unique content corresponding to your site. Then, analyze the sites of Directory, Social Bookmarking, Forum posting, Blog posting, Article submission & Pres release to promote for link building.
some of the factors are:
1 Understanding Backlink Strategy / Link Development Tactic
2.Assessing The Link Development Ethics
3.Backlink Responsibility & Ownership
4.Communication & Ease Of Reach
5.Is Your Link Builder A Blast From The Past?
Have a clear plan of which channel you are going to use.
Here is the plan I use for my Link Building campaign, it might help you:
What is your link building for?
- Traffic (conversion)
- SEO (traffic)
- Launch (site or product)
What keywords (niches) are you targeting?
Group target keyword niches into market sectors
- MANAGEMENT & METRICS
Who will do what and how?
Who makes and approves decisions and how?
What is the reporting process?
How do you make changes on site?
Agree metrics, eg, inbound links, traffic, SERPs ranks, mentions
Establish monitoring tools: Google Analytics, Google Webmaster, MajesticSEO
- NETWORKING AND PROSPECT HUNTING
Using the following sources of sites, explore your online community, study, learn, network (make friends), list sites you want links from and rate them (prospects), record their key metrics: http://bit.ly/7bOJUS
Your own site’s inbound links and referrers (use your site analytics tools, Google Webmaster Tools and MajesticSEO). 301 redirect 404s.
Relevant blogs (study, start commenting when confident, don’t mention your own products at first)
News sites (comment, be supportive and helpful, make friends)
Journalists (contact, make yourself available as an expert - show your pedigree)
Forums (register, use your signature, be more helpful than promotional, earn community trust)
Specialist sites that accept content submissions
Specialist social sites (regsiter, help etc). http://bit.ly/8sosy5
Specialist groups on big social sites (like facebook, StumbleUpon, Twitter)
Local sites, news sites (establish contact)
Trade associations (join, help)
Chambers of commerce
All ‘trusted’ sites (libraries, colleges, schools, councils, orgs, NASA). Find those that are successful and those that link to sites that are successful. Copy and better the resources they link to.
Your suppliers - they have websites, right?
“Competing websites - study inbound links, press releases, successful content and tactics. Search G with:
linkdomain:competitor1.com; linkdomain:competitor2.com; -linkdomain:yoursite.com”
Directories (don’t submit yet. Only do low-quality links once a site is established). Consider becoming a directory editor.
"Search with your target keywords.
Search with advanced queries.
Read the quality sites you find, follow links on those sites.
Go through the following options and choose which types of content you want to produce …
Always be looking for spectacular content. But even in competitive markets, a solid, consistent approach will bring rewards over time.
What content do you have already? Is it link-worthy? Can it be made so?
Industry news (one-offs or regular)
National media news (one-offs or regular)
Regional media news (one-offs or regular)
Ask target bloggers/experts to comment on an article when writing it.
Interview key industry personalities
Reviews of others’ sites and stuff
Reviews by other sites of your site and stuff. Do you have any product you can send for review?
Videos. All above in video format
Photos. People love photographs and will link to them. Social sites like StumbleUpon love collections of stunning and interesting photographs
Surveys (for stories and PR)
Competitions & giveaways
Free widgets and tools
Free downloadable guides and whitepapers
Learned resources (aimed at specific ‘trusted’ sites) that copies and betters the resources they currently link to.
Collections of useful stuff like lists, top tips, how-tos, 10 best, 10 worst, etc.
RSS feed. Try feedburner: http://www.feedburner.com/
Post on your site/blog.
Submit to generic social sites network: Twitter, LinkedIn, facebook, StumbleUpon, Digg.
Submit to your specialist social sites network.
Contact your specialist contacts with email, direct tweets, (even telephone).
Contact journalists you know personally.
Buy/use a list of relevant journalists’ details ADD LINKS
Guest posts/article on specialist blogs/sites.
Submit articles on article sites like http://www.ezinearticles.com
Press releases to online and offline specialist distributors like http://www.prweb.com/ and http://www.pressdispensary.co.uk/)
Submit site-of-the-day sites like Cool Site of the Day
Eric Ward’s URLwire.
Buy ‘page rank’ links, ie links without the nofollow tag, if you want to take the risk but we don’t recommend).
Buy promotional links (adverts) on generic sites like StumbleUpon and facebook; specialist sites; and PPC.
- DEBRIEF & REPEAT
With team and/or with client.
Strategy: are you targeting the right keywords?
Tactics: are your chosen methods the right ones?
Systems: were you able to get done what you wanted done?
Move on to the next market sector and/or keyword niche
Before building links the most important thing you have to consider is that build links in places who have the similar niche like yours.This is called relevancy and google just like those backlinks.
The factors are - build as many varied links as you can (in blogs, articles, PR, directories, etc.) that are legitimate, have your competitors there or are relevant to your site.