Dear community members,
I’m confused by Facebook insights. I’d like to calculate the total reach or total number of engaged users by month.
I’m looking at these colums:
28 Days Page Engaged Users
28 Days Total Reach
But the number changes everyday in these colums and I expected to have the end day of the month to have the highest number. But it’s not the case, it goes up and down, so I don’t understand what number should I take in consideration as “total” number by month.
Can somebody please help me out?
Thank you very much in advance!