Exit pop-ups = conversions?

Perhaps it is because my view is that a site should place value in return visitors rather than having an attitude of "get one-time visitors, get their money, or to hades with them), I consider exit pop-ups as both intrusive, i.e. they force user action to close, and SPAM, i.e. they are neither solicited, expected, nor provide helpful information.

Yet, if a site places no value on getting return visitors, do a significant number of one-time visitors convert to sales that would otherwise be lost without an exit pop-up? (i.e. they don’t consider them SPAM, but helpful instead) And would the amount of such conversions outweigh the number of return visitor conversions if the site were more user friendly?

I have to agree with all of the above, I would be very surprised if sites did attract more sales through the pop ups, all they are doing is hurting the relationship built for people to visit in the first instance. Particularly annoying are those pop ups that move once you try to hit the x or the ones with confusing messages where to hit ok or cancel, I think people using this form of method should re think their strategy. For those who surf traffic exchanges/safelist credits I am sure you too would agree!

To your sane marketing,
Suzi

That’s a very subjective statment, much too generalised to be true without qualifying it.

There are many differnt types of website and po-ups are not appropriate for a lot of them. Membership sites are different, for example, if I’m sending traffic to a membership site I want to monitise as high a percentage of it as possible. Firstly the traffic should be qualified, i.e. the kind of people likely to become customers, then the landing page is very carefully designed to do one job and one job only, get people to sign up through the use of ‘conversion path’ psychology.

If all that fails though and they decide to leave then I don’t want them to go without at least capturing their contact details so I have an exit-pop-up or a pop-under that says something like " wait don’t go! Enter our competition for a free whatever…" or somethign like that and they give me their email address (which they have to double opt in to), I can then try to convert them by email.

For the people who do decide to join though, the last thing you want is to annoy them with pop-ups, you don’t need to anyway, they joined already.

Excellent point and I admit that because I don’t frequent such site’s I hadn’t thought of that. I can see where they may have a place if used judiciously. I guess it’s the ubiquitous abuse that’s given them a bad rap.

Have you used them and found that ~3% do convert? Is that a fairly consistent percentage?

I’ve never used one, at the moment I’m just discussing how appropriate their use is from a theoretical/usability point of view (and defending myself in some cases but not with you) but I’m working on a site at the moment on which we plan to use one, which is why I have an opinion on them at all, and will be able to report back with some genuine stats.

I think a lot depends on the nature of your website and what you’re selling and how you’re selling it, but the bottom line is really that you need to test something like this and see how it affects your sales.

This example doesn’t specifically relate to sales conversions, but I think this fourfold increase in newsletter signups seen by Michel Fortin here is pretty significant. :smiley:

Steve

P.S. I’ve seen exit coupons used at enough sites to convince me that even though I’m certain I’m going to buy what they’re selling from them, odds are good that leaving their site will trigger some kind of discount that can save me at least a few dollars. :slight_smile: