Enigmatic query string when signed in amazon

Hi,

Signed on the site of amazon.co.uk, I can see in the url query string, a couple parameter=value like this: ```
__mk_en_GB=ÅMÅZÕÑ

does anybody can tell me what would be the purpose of that? Does it can be perhaps a way to test something related to the encoding used by the browser of the user, or what? I'm curious, many thanks!

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