I'm looking for anyone with any insights on what might happen to my brand in Google search results after a corporate rebrand...
Let's say my brand is Foo, and I produce a widget with a legal name of "Foo Widget 1" on my website, Foo.com. Currently, when someone searches for "Foo" or for "Foo Widget 1," we rank very high (obviously). We are rebranding to "Bar" and will be doing a massive overnight switchover from Foo.com to Bar.com, and the C levels don't want to see very much "Foo" text on the Bar.com site. The site is staying the same (structure) and we have 301 redirects from, for example, foo.com/page1 to bar.com/page1 to preserve domain reputation. My biggest question is, once Bar.com goes live, and Google starts seeing those redirects and updating their content, how can we continue to somewhat preserve our rank or reputation for "Foo Widget 1" even though now the new pages will read "Bar Widget 1"...?
What are the best approaches for this...? We have talked about including some text on the product pages themselves that say "Bar Widget 1 was formerly known as Foo Widget 1", but we really have to limit how much we reference "Foo".
Thanks for any help provided, and thank you for dealing with my hypothetical example.