Ecommerce reviews: should I use my own review system or a 3rd party?

Hi everyone,

I’ve been trying to decide whether or not it’s worth making the leap from our own ecommerce product review system over to an independent platform like Yotpo for a while now. The reason comes mainly down to consumer trust, so essentially I’d be interested in hearing of people’s experiences of using Yotpo or similar systems for product reviews vs a native review system, primarily in terms of how they compare when looking at conversion rates and overall consumer trust.

Any thoughts would be most welcome.


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