Doorway Page

Hi…Can any body explain to me what is Doorway Page ??

its like a landing page specifically built for search engine bots aiming to rank a single keyword.

these pages are usually not linked from the main website.

its and old, outdated technique and not recommended doing this.

The search engines consider doorway pages to be black hat and using them can get your site banned.

You need to make sure that your web pages show the same content to both search engines and real people and that they provide value when real people visit them.

Doorway pages are a type of web page created exclusively to gain popularity with a specific search engine. They are also referred to as bridges, gateways, and entry pages. They are a matter of contention within the search-engine optimization world.

Doorway pages are Web pages designed and built specifically to draw search engine visitors to your website. Basically when someone clicks on a certain web site that then turns out to be a completely different website.


Don’t confuse Doorway Pages with Landing Pages. There’s nothing wrong with having pages on your website specifically optimised for a keyword or phrase, so long as they’re displayed the same to the user and to the search engines, they don’t redirect and they’re not duplicate.